Kamal Basho

June 15, 1980

About Candidate

• 10+ years experience in FMCG category management and product development across GCC & MENA.
• Assertive & decisive; self-starter with competitive drive, and reliable with a focus on delivering always.
• Ambitious & venturous; stimulated by new challenges while driving myself and others to new horizons.
• Versatile & collaborative; working with and through others with a focus on team cohesion, dynamics, and interpersonal relations.

Career Expectation:
I seek a challenging career where one can bring their unique experiences and fresh ideas to the table; be inspired to achieve their best; and be rewarded with opportunities for career progression, continual learning, and personal satisfaction & growth.

• Experienced in strategic thinking and planning; always seeking to stay up to date with local and international retail and consumer trends,
• Fond of deriving insights from data and market analysis; creative and bold in approaching new ideas.
• Proficient at leading, motivating, & building capabilities within multi-cultural teams.

In Brief; I am a person who possesses boundless curiosity and passion for what they do; disciplined, dedicated, self-motivated, and always determined to deliver results.

Lastly, I see myself as a versatile-empathetic human being, leader, and team member.



BBA Marketing 2003
Rafik Hariri University

Work & Experience

Sr. Regional Assortment Manager Feb2022 - Present

Leading tMart’s grocery assortment design & development per category and sub-category. Currently with 120+ dark stores across (Egypt, UAE, Jordan, Kuwait, Oman, Bahrain, Qatar, & Iraq); tMart leads the grocery quick commerce through Convenience, Speed & Affordability. Counterparts: 44 category managers & 23 commercial associates. 2022 Regional Impact: 1. 28.08 % increase in assortment offering 2. 10.4% enhancement in content completeness 3. 20.13% increase in average basket value (ABV) 4. 3.53% increase in average basket size (ABS) 5. 8.33% increase in customer frequency 6. 7.78% increase in add to cart (ATC) 7. 34.98% decrease in zero search results (ZRR) 8. 19.05% increase in session conversion

Regional Category Manager April 2021 - Jan 2022

Achievements: 1. Developed Assortment Quality Score to monitor targets across multiple OKRs. (joint effort with Central Berlin Team) 2. Acting as Sr. Commercial Manager in Egypt during management transition (5 months) Responsibilities: • Managing efforts to upgrade performance dashboards on: vendor, category, and store levels. • Monitoring inventory KPIs to achieve store & country efficient assortment targets. • Analyzing customer behavior and conversion rates during their in-app shopping journey. • Assessing & addressing customer feedback: NPS scores, after order surveys, and search keywords. • Enhancing regional content projects: picture quality, item details, supply chain details, etc. • Piloting data migration & new app features: item lifecycle, LBI, PDP, filters, etc. • Extending hands on support and training to country commercial teams.

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