Performance Marketing Senior Officer (UAE Nationals Only)
Our client is a market leader in Financial Services industry looking for a Performance Marketing Senior Officer.
Job Responsibilities will include:
Manage the development & maintenance of Gen-Y online presence.
Develop & implement pages and micro sites for entities and initiatives (e.g. Events, deals, e-commerce offers, etc.).
Designing & broadcast of email and SMS campaigns.
Search engine optimization implementation and tracking.
Designing the website’s visual imagery and ensuring it is in line with company branding policy or requirements; testing online assets to ensure they are working.
Managing online advertising campaigns across programmatic, display, search and other direct-response channels to achieve campaign goals as agreed with line manager and relevant business unit.
Manages relationship with external advertising & technical vendors for all Gen-Y related campaigns.
Responsible for collecting & maintaining all digital marketing campaign QA / QC documentation.
Key Skills Required
Must have Bachelor Degree in Computer Science or Equivalent.
5-7 years of experience in technical development & new implementations.
Good understanding of online advertising landscape include: Paid Search, Aggregators, Programmatic, Display Ads, Engagement Ads, Rich Ad formats, social media listening tools, web analytics, etc..
Experience in Web Editing Applications, Angular JS, Adobe CS, expertise on JOOMLA, WORD PRESS, and other CMS applications. UX/UI Development experience.
Good knowledge of Digital Marketing operations including UX / UI Content marketing, advertising, E-Commerce, Usability.
Understanding of the principles of design for digital communication