- Experience Level Manager
- Total Years Experience 5-10
Develop an annual marketing plan for all In-store activities in line with the sales forecast and setting up an annual trade marketing budget to cover the plan expenses.
Identify the strategic trends in FMCG Brands Marketing fields and ensure alignment with and implementation of best practices.
Direct and advise the medium to longer-term operations of the respective departments by providing expertise, encouraging and ensuring teamwork, providing leadership, and facilitating the integration of work processes in order to achieve high-performance standards in a motivated work environment.
Conduct periodic variance analysis to provide brand-specific feedback on over-spending (exceed budgets) or under-spending (underutilization of budgets).
Lead the marketing effort to attract, develop and retain customers by identifying, interpreting and profitably satisfying the market needs.
Oversee all activities related to the development of new Brands, preserving and enhancing the brand equity of existing Brands.
Preserve and enhance the reputation of the Brands to ensure Top of Mind recall and expand consumer base through appropriate positioning and pricing strategy.
Manage the implementation of all activities related to Promotions in order to ensure and increase the public interest pertaining to the purchase of Brands/products.
Manage the activities – Marketing function in an effective and efficient manner, while ensuring: o The presence of the Brands/products is on multiple Social Media Platforms while seeking followers’ engagement at all times. o Timely production and publishing of Valuable and related content on the websites. o The Execution of Online Campaigns in line with the set plan, timeline, and desired objectives. o The effective and efficient development and execution of Digital media plans in line with the guidelines and standards. o Graphic Designers finalize and submit the required designs in a timely and accurate manner and in line with the business requirements. o Those events are implemented in line with the set plan, timeline, and guidelines and standards at different locations, such as Schools, Malls, Festivals, Exhibitions, etc.
Initiate studies to understand and analyze the market competition and provide reports to build the Brands.
Review new concepts and ideas to launch new product offerings that meet unsatisfied demands in order to improve sustainable growth.
Develop a series of trackers to monitor and evaluate the success of all promotional activities, seeking to spread best practices in an effective manner and to ensure effective use of the marketing budget.
Oversee all activities pertaining to market research and data analysis.
Coordinate with the Corporate Communication Agencies regarding (advertising, promotions and design development).
Negotiate the rates for space booking and delivering artwork and imagery from potential vendors.
Oversee Team members monitor the delivery process to ensuring time deadlines are maintained and payments are arranged.
Prepare a business case for all exceptions to established guidelines and procedures and obtain sign-off from the Chief Marketing and Communications Officer
Promote cooperative and mutually beneficial relationships with all stakeholders.
Provide quick response to feedback and adjustment to programs, as needed, to best serve customers and store operators.
Develop a monthly plan for all in-store activities (Consumer promotion, extra visibilities, POSM, In-store branding, event & campaigns… etc) in line with sales forecast and Consumer Brand plan.
Develop quarterly promotion schemes for each Brand separately in coordination with the Sales Management and Brand Managers in order to achieve the best sales results.
Oversee the monthly trade marketing plan implementation to ensure the best possible outputs.
Oversee the monthly promotion distribution between the outlets of each area to ensure the best possible healthy sales and target achievement.
Present a quarterly “sales vs. budget” analysis along with the revised trade marketing plan for the rest of the year if needed.
Bachelor Degree in Marketing Management or related field.
Master’s in Marketing Management would be an advantage.
Minimum of 7–9 years of experience in the same or related field.
Marketing Management experience in multi-unit and multi-geographic locations would be an advantage.
Proven track record of success in Marketing Multiple Consumer Brands in Multiple Trade Channels.