Manager, Brand Marketing

About the job

Who are we?

At noon, we aspire to be the most customer-centric and relevant digital company in the region. To reach this goal, we need exceptionally talented, bright and driven people who love the hustle. If you’d like to help us build the place where everyone can find and buy anything online in the region, this is your chance to make history.

Be a part of the team as we start our new journey as Noon Food – restaurant-first platform to support F&B outlets in the region.

What you will do?

o   Articulate the brand strategy for noon Food and deliver a plan to drive awareness, and acquisition

o   Identify the target audience for this brand and create a deep market research to understand customers’ behavior

o   Monitor customer’s insights and benchmark competition to adjust strategy accordingly

o   Follow market, trends and competition and experiment with new mechanics and marketing activities

o   Establish and maintain strong relationships with creative partners that will help execute the strategy (agencies, freelancers, etc..)

o   Work closely with noon internal design team to create brand assets and communication elements for the brand

o   Plan and execute 360 campaigns to reach business objectives

o   Work closely with our influencers team, digital marketing team and media buying team to create a relevant plan for each campaign

o   Come up with creative brand & BTL activations to reach the relevant audience

o   Create a marketing launch strategy / campaign to acquire customers and raise awareness about the new brand/service

o   Manage and plan campaigns for the new service/brand

o   Come up with creative and nontraditional marketing ideas to promote this service

o   Work closely with our media buying executive to create a strong and relevant media plan for each campaign

o   Creating brand guidelines and making sure they are followed across the board

o   On ground market research to understand behavior of target market

 

Key Skills Required

o   Fluent in English and Arabic

o   Bachelor in marketing and communication, advertising, or business management

o   5 years’ marketing or communication / advertising experience in a creative agency or client side

o   Dynamic, enthusiastic and pro-active

o   Willing to do whatever it takes to get things done

o   Good organization skills, deadline oriented

o   Good creative and strategic skills / thinks about the business objectives creatively

o   Ability to work effectively under pressure and meet tight deadlines in a fast-paced environment

o   Very passionate and energetic

o   Good verbal and written communication skills

Who will excel?

The ideal candidate will be comfortable in a fast-paced, multi-tasked, high energy environment. They will be a creative and analytical problem solver with a passion for delivering results.

At noon we have courage to pursue what seems impossible, we work hard to get things done, we go great lengths to ensure that the experience of everyone from our customers, to our sellers or noon bandidos is stellar but above all we are grateful for the opportunities we have.

If you feel the above values resonate with you – you will enjoy this incredible journey with us!

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