Key Account Executive

Key Account Executive

Job Overview


Modern Trade

Job Position

Key Account Executive

Reports to

Assistant Manager – Modern Trade


Bahrain/ Manama

Main purpose of the role

To deliver a win win partnership with the various Stores/Customers through delivery of consistent sales growth, flawless execution & strict commercial discipline

Key Accountabilities

To strictly adhere to the company’s code of conduct in all business dealings.
To achieve volume and value targets through sales, at specified prices, to the outlets in the salesman’s territory.
To ensure that the contractual counterparts are executed with the customer flawlessly
To ensure products availability and visibility in all outlets covered as per the company’s distribution and merchandising objectives.
To ensure regular and effective use of POS material/back up stock.
To ensure market coverage as per the agreed route plan.
To collect outstandings from trade in time so as to maintain debtors to sales ratio as per company policy.
To be company’s ‘eyes and ears’ in the market and report on competitive activities.
Interaction with the counterpart in other divisions for collection.
To keep watch on customers on payment issues and prevent loss/bad debts to the company.
Prevent customers from stocking and selling of counterfeits and grey stocks, report such issues to the Line Manager
Execution of the Promotion & CBP plans for the month
New Product Listing & Promotion listing as per the timeframe
Perfect Store Execution as per plan- flawless OSA
Coordination with merchandising team to pro-actively resolve the issues on OSA GAP, SOS, NPD at a store level
Closure of all claims & credit notes in a timely & accurate manner

Resource Control
To effectively operate and maintain the vehicle. Ensure use of seat belt and vehicle is fully insured and registered.
To effectively implement the promotional activities operated from time to time.
To ensure stock delivery on time to the concerned outlets.

To ensure update information on stocks/POS availability.
To liaison with commercial department for sales information systems and debtors review.
To ensure compliance and proper usage of all commercial and sales documents as per company’s requirement.

Liaison With Merchandiser
Display – proper record of starting and end date and make sure the incentives are given on time.
Maintain standard and quality of display.
Follow up on stock re-filling and fresh stocks in the shelves, using FIFO
To ensure that stocks in the store have adequate shelf life and rotation of stock.
Follow up on routine matters to ensure day to day reporting
Credit notes/follow up etc.
To ensure the availability of POS/Promotional stock.

Key relationships

A) Within The Company

i) Channel Manager

ii) Sales Co-Ordinator

iii) Commercial Department

iv) Logistics

v) Sales team of other channels

B) Outside The Company

i) Account customers

ii) Direct consumers

iii) Develop new account customer

iv) Competitive information/product/activity/over all business

Critical success factors of the job

Key competencies

Key Skills

Relevant Experience
Positive attitude
Structured selling
Oral and written communication
Time management
Van driving/maintenance
Mandatory driving License

2 years in FMCG.

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