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Head of Marketing

Head of Marketing

Job Overview

The ideal candidate will manage all Organic Foods & Cafe (OFC) marketing efforts including planning, research, advertising, communications, public relations, events and executions in line with our objectives.

Brand guidelines book 1 OFC brand, ethos, feel, events stands
Brand guideline book 2 OFC Ads and in store artwork
Design guideline for Organic larder products
Café design guideline and sample book
Marketing plan including themes
Media plan with budget
In store promotional calendar of price promotions and associated displays, signage, ads, e mail, social media
Franchise manual
Yearly budget
Staff planning, recruitment, performance reviews, management
Corporate profile for prospective locations
Profile for franchise partners
Create In store signage templates
Create in store leaflets, product signage and outdoor leaflet re design
Set up on line database of in store signage, leaflets, price and promotion templates and adverts etc for stores and franchise partners to access.
Recommend menu improvements – redesign menu layout, arrange food photography, recipe alterations, cafe design etc at café feed design etc
Mobile Application Development and implementation
Staff uniform designs
Brand workshops and team building events
Evaluate & present case study for Personal Shopper Service
Develop and roll-out of Gift Cards
Communications Strategy which includes Crisis Management

Bachelor’s degree or equivalent experience in Marketing
5 to 10 years years in Brand or FMCG or Retail Marketing
Excellent written and verbal communication skills
Excellent multitasking and project management skills

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Call: +971 45 78 6151