Director- Consumer Insights, Qualitative Research

Job Description

About the job

Company DescriptionABOUT THIS JOBWe won’t say we can predict the future, but our team of Market Research Analysts gets pretty close.This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.Job DescriptionRESPONSIBILITIES:Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
  • Undertake sales activities independently or in conjunction with senior staff in terms of
preparation and delivery of proposal and credentials.Client Management
  • Managing clients and their respective projects from beginning to end, including making
actionable recommendations to support key business objectives
  • Consistently exceeding client expectations from project inception through completion
Project Management
  • Successfully manage multiple projects simultaneously, all in different design/analysis stages Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges Consulting (Questionnaire Design, Analysis, Reporting & Writing) Development of strong and captivating proposals to meet client needs, based on short
research briefs and/or elaborate RFPs; including assisting with costing structure,methodological design, analytical framework, etc.
  • Designing questionnaires/focus group screeners/interview guides to meet the specific or
unique client objectives
  • Synthesis and communication of both primary and secondary research findings into
actionable insights according to the client’s objectives
  • Full reporting and analysis (via PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions and providing recommendations, where applicable Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness
  • MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing 10 to 14 years’ experience in Qualitative Consumer Insights role Working knowledge of statistics and multivariate analysis Working knowledge of research techniques and methodologies