Overview

An exciting opportunity has arisen to join an excellent team, representing some of the most iconic Food brands in the world. In this role you will be responsible for developing & deploying category strategy to ensure continued growth in the country that reflect consumer, shopper, channel dynamics. You will help us to win every step of the way and take the Nestle Food business to the forefront of consumer minds.

A day in the life of…

  • Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer. Monitor and report shopper trends, implications and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities shopper.
  • Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers’ sell-out data regularly to win in trade.
  • Recommend & executes optimized Pack Price architecture (right pack at the right price in the right channel & ensuring profit expectations of both Nestlé & customer are satisfied) through fully understanding consumer, shopper & customer needs across prioritized channels dist.
  • To optimize consumer/customer budget strategy and allocation, review annual budgets and investment and accountable for tracking and maintaining category spending in the country.
  • Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieved the target (MBPC).
  • Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment.
  • Define & review the picture of success for the category in each prioritized channel and enable its implementation, and optimization. Efficiently drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
  • Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms ICP\

What Will Make You Successful

  • University Degree in Marketing or Business
  • 3-5 years solid Trade Marketing or sales experience in a multinational company
  • Strong analytical skills
  • Service Oriented, organized with robust problem solving and influencing skills
  • Solid communication, and presentation skills

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.