Overview

The Cards Business is a key business line in consumer banking and is the largest contributor among assets in Emirates NBD in terms of profits both absolute and Return on Total Assets accounting for AED 2B in annual revenue with over 2M cards in force

Cards has been the fastest growing product among assets and liabilities and continues to be seen as a key growth engine for the Retail Bank Moreover as a high involvement product it has a strong impact on customer loyalty and bank brand at large The Cards unit is expected to continue its strong trajectory through a combination of continuing growth momentum in mature products as well as a strong growth in newer products

Commercial Cards is a fastgrowing area in Cards which we have invested in since 2011 and garnered a strong first movers advantage We started with a focus on the UAE Corporate Travel market which is estimated at2b annually with a large share of spend still paid through conventional methodscheques and bank transfers 4 years back we also expanded the focus to cover Government Paymentsutilities license fees etc where opened up addressable spends multiple times the travel market Commercial Cards has been a strong growth engine for our cards business and counts 3000 corporates as customers making annual spends of over AED 38B on the cards growing at over 20 YOY The product enjoys minimal loss rates and high spends resulting in strong earnings from interchange and forex fees Given the large untapped market new emerging technologies opportunities on the payables and receivable side and our overall size of untapped corporate and business banking client we hope to maintain our high growth trajectory in the years to come


About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Turkey) region with a presence in 13 countries, serving over 17 million customers. As at 30th September 2022, total assets were AED 721 billion, (equivalent to approx. USD 196 billion). The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 885 branches and 4,113 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.7 billion.
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Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv., the lifestyle digital bank for millennials.
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Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is also an early supporter to Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.
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نبذة عن بنك الإمارات دبي الوطني

يعد "بنك الإمارات دبي الوطني" المدرج في "سوق دبي المالي" بالرمز (Emirates NBD) مجموعة مصرفية رائدة في منطقة الشرق الأوسط وشمال أفريقيا وتركيا، يتمتع بحضور في 13 دولة ويقدم خدماته لأكثر من 17 مليون عميلاً. وكما في 30 سبتمبر 2022 بلغ مجموع أصوله 721 مليار